Today’s Purchasing Power House

by Fireside Realty Group 08/04/2019

The Internet has changed the way you shop, but it has also changed the way retailers market their goods. No longer do families travel downtown on a Saturday afternoon to do their summer or back-to-school shopping. Nor is the mall the ultimate location to find all the current fashion and hang out at the food court. What was trending last week is now so-last-week. To understand the shift in the retail markets you need to know how people are shopping today and who is doing the purchasing. 

Generation Z is too big to ignore

The buying powerhouse in the United States has now shifted from what was the largest consumer base, the baby boomers, to Generation Z. Their buying dollar estimates are in the billions, and they are an educated group with definiteness of purpose. They possess a comfort level with technology that no generation before has. Since birth, they have had access to an ever-changing landscape of innovation and groundbreaking advancements in almost every segment of their lives. This ever-evolving environment has them expecting change and developing and adapting skills to navigate their lives. When you want to get their attention, you will need to think less about branding your product and more about this generation as individuals.

Tied to technology but living in reality

This generation Z lives both online and offline and sorts through massive amounts of information continually. They are making choices on how to spend their time, who to spend time with and what to purchase, all at lightning speeds. So, you may wonder, how does a retailer get information to them about a product or service? They need to be on point. Generation Z appreciates the bottom line about what your product does, and they will decide if they are interested. Trying to convince them or, if they think you are working too hard to sell them; that is a turn-off. Besides, generally, they want to support companies with quality products that also promote a cause or give back in some way. They are globally-minded and take up for humanitarian and other causes with passion and commitment.

Word-of-mouth or Instagram? 

Social media and its many platforms have created a massive impact on how Generation Z spends its money and how they pass the word along about products and companies. The trending influencers can cause ripples across a market within hours. The marketing world has changed are you prepared to serve this new powerhouse of consumers?

This week try to see how often you use your mobile devices to be a consumer. If you're in the housing market, seek out a real estate professional with a mobile presence to promote to young buyers.

About the Author
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Fireside Realty Group

The Fireside Promise

5-Star Customer Experiences

We don’t just talk about it. We are about it.

The number one promise at Fireside Realty Group is to always put our client and their needs first. For this reason, providing expert service during every step of the real estate process is nonnegotiable and is something our clients can expect. Our expert staff manages every part of the transaction – Sales, Staging, Photography, Contract-to-Close, Listing Management and Marketing, Technology and Systems, Mortgage Lender Referrals, and Make-Ready Services – to ensure our client’s have a 5-Star Experience. 

How is this different?

Traditional brokerages have little or no concern with the client (buyer/seller) and leave it 100% up to their self-employed real estate agent to deliver the knowledge and service (or lack thereof). This means there is no consistent quality or standard of care and limited service by virtue of the capacity of a single agent. All of this can be risky for the customer. 

Real Estate Specialization & Expertise

Being a “jack of all trades” is a thing of the past.

Mediocrity is not an option at Fireside Realty Group, which is why our agents have areas of specialization and work as experts in their specialty. This means that every Fireside client will work with a real estate professional who has the knowledge and expertise to tend to their specific real estate concerns. You wouldn’t go to a cardiologist to solve a problem with your foot – you would go to a podiatrist! So for instance, why buy a mountain investment property from a typical agent who owns no mountain investment property? 

How is this different?

At Fireside you work with a team of expert agents who are trained to help with a variety of specific real estate needs. If you have a need that isn’t a fit for the agent you are currently working with, we will gladly refer you to another expert, or even outside the company if that is the best course of action…which is not the case in most brokerages.

Technology Delivered

It’s not just a shiny penny!

We invest in and use technology to ensure that Fireside Realty Group operations makes good on our promise of a 5-Star Experience. We have carefully tested and filtered out the gimmicks from the tools that really work. ALL agents are trained to use our technologies, tools, and systems in order to deliver the level of service that is required.

How is this different?

Other brokerages leave technology choices up to their agents. What this means is a lack of consistency because each agent uses a different system and operates based on their own individual preferences. We think you and your home or investment are too important to leave it up to a lone ranger agent and whatever tools they have at hand. 

Our Leaders = Practitioners

We Practice What We Preach.

All Fireside agents have personally purchased and sold at least five homes, so they have first-hand knowledge of the client-side experience. This has shed light on areas in which the real estate experience was lacking and needed improvement. Our leaders have taken that learning and built a solid foundation for Fireside in which they continue to work in and improve all facets of the company including sales, contract-to-close and client responses in order to truly understand . 

How is this different?

Other real estate companies are filled with sales managers and leaders who are full of good intentions but have no experience working with the buying/selling customer, or whose experience is no longer relevant in today’s market. In these companies, the systems, tools, and advice for customers comes from theory or outdated practices.